Concept Brief
As a society, numerous untold, unwritten norms have been around for hundreds of years. Questioning these norms is seen as a sign of rebellion and is often put to ashes before it spreads.
There has been much self-introspection and understanding of society’s ‘why’ and ‘how’ in recent years. There is a shift in norms; we have begun to explore the true meaning behind these norms.
As today’s youth who want to plant seeds of change, we explore different ideologies and theories. This photographic representation aims to capture the essence of a world with no judgements, no norms and no restrictions on expression.
The three sub stories focus on guy beauty, the idea of an ideal family and celebrating our uniqueness.
Theme 1: FAM-ILY
1A Yes, my child is a cat
A family is almost always defined as a mother, father, son and daughter. Who is to say what families can be, a family is a unit of people, regardless of age, race, gender and relation.
1B Love is Love
Love is an emotion, it cannot be bound by any rules and regulations
Theme 2: Be-You-Ful
2A Introspection - Comforting your side you hide
Accepting all aspects of yourself leads to complete healing
2B Break out of every wall that stops you from being yourself
People always have something to say, emerge as a warrior
Theme 3: Guy beauty
3A Wear whatever makes you comfortable
Makeup is meant to make you feel good, it does not subscribe to a gender. Skincare and self care are essential to overall health, irrespective of age, gender and orientation.
3B Why not men!
Who's to say what a man or woman can wear, wear what makes you feel comfortable and confident
